Frequently Asked Questions
Digital Marketing is any form of marketing to people using internet-connected devices. It includes designing and optimizing your website, running ads on Google, email newsletters, and posting on social media
Digital Marketing has grown to the point where many different disciplines are required to develop effective strategies and campaigns. Included among these are graphic designers, website developers, writers and analysts. If you’re new to digital marketing, you should consider working with an experienced agency to get the results you’re after.
Definitely! Consider these statistics. “90% of consumers used the internet to find a local business in the last year, with 33% looking every day” (brightlocal.com/research/local-consumer-review-survey/)
“The conversion rate for SEO is 14.6%, firmly beating the 1.7% conversion rate for traditional outbound methods.” (seotribunal.com/blog/stats-to-understand/#local-seo-facts/)
Digital Marketing is a key element of any modern business. Some benefits of digital marketing include:
- Better target the audiences that fit your brand
- More advanced analytics on how the marketing performed
- Easy to scale and adapt according to budget and results
- Much higher ROI compared to other marketing methods
- Align with how consumers shop today
- Easier to measure digital marketing results
- Increases recognition of your brand
Not sure how it all works? Our team of digital marketing experts can create and implement a creative digital marketing strategy focused on helping your business grow.
Why use an agency like Mighty Good Marketing when my business can hire a digital marketing professional in-house?
Digital marketing is a multi-faceted discipline, and it requires many different skill sets. Marketing ROI starts with strategy and analysis. And, it is realized through great visuals, informative articles, powerful copy, and thorough research. An agency can deliver the best results because it has a staff of specialists to draw upon for different tasks. At Mighty Good Marketing, we deliver not only talented marketing professionals, but also an experience that rivals what you would experience with your own dedicated team. We spend time to learn about your business and understand what makes your brand unique. Then, we work as part of your team, and become invested in your success and keep you informed on strategy and results. Our approach gives you the best of both worlds – custom solutions for your business and a team of professionals to provide the best results.
You will receive detailed reports and updates every month.
No, our plans are renewed on a month-to-month basis with no long-term commitment.
Branding & Identity FAQ’s
Branding is the creation of company’s name, symbol or design that is identifiable as belonging to that company or brand. Branding helps you stand out from the competition by creating a connection with an audience, which then turns that audience into loyal customers.
Your brand identity can be defined as various characteristics by the way in which your products or services are known or perceived. Your name, logo, tone, tagline, and typeface are some of the characteristics that are part of your brand’s identity. Creating a memorable and unique brand is very important when starting a new business.
Mighty Good Marketing has the skills and knowledge needed to help you establish clear and strong identity.
Content Development FAQ’s
Content marketing is a form of marketing that focuses on creating, publishing and distributing content. It differs from more traditional forms of advertising, in that the purpose is to educate, inform, entertain and inspire. Consumers have become more savvy, and have developed a strong distaste for being “sold” to. Content marketing provides a way to reach an audience and tell them about a product in a non-pushy, non-aggressive way. It is a highly effective digital strategy that is used to increase traffic, leads and sales.
Infographics, PDFs, blogs, articles, social media posts, videos, podcasts, white papers, eBooks, webinars and case studies are all forms of content.
Yes, we implement a blog strategy that’s specific to your business and industry.
Paid Search Advertising FAQ’s
Paid Search Ads are the ads that search engines display at the top of the search results. Paid Search Ads can be used for many purposes. Among these purposes are gaining brand recognition, increasing traffic to your website, promoting a new product and many more. Talk to us about what you’d like to accomplish.
Yes, you can measure everything related to your ad campaigns. Some of these are number of clicks, cost per click, and number of ad-related purchases.
Why should I consider a marketing agency like Mighty Good Marketing to help my business with PPC advertising?
Our team has the knowledge and expertise to manage and implement effective PPC ad campaigns. If you have a limited budget our team of experts know how maximize your ad spending to get the best results.
Search Engine Optimization (SEO) FAQ's
Search Engine Optimization or SEO, is the process of getting traffic from organic or natural search results on search engines by optimizing your web pages to make them rank higher in the search results. Here at Mighty Good Marketing our team will develop and implement an SEO strategy that works for your business.
Implementing an SEO strategy has many benefits for your business. An effective SEO strategy helps your business by having:
- Higher page rankings
- Increase traffic
- Increase in number of repeat visitors and customers
- Establishing online credibility and trust
- Increase ROI
If people are not finding you online, they are finding your competitors
Generally, websites can take about 5-6 months to start seeing results.
Social Media Management FAQ’s
It’s the use of social media platforms to connect with your audience to build your brand, drive website traffic and increase sales.
We manage Facebook, Instagram, LinkedIn, Twitter and YouTube.
Social media marketing benefits can provide several benefits for your brand which include:
- Increased brand awareness
- Direct Access to customers
- More Inbound Traffic
- Advanced targeting
- Higher conversion rates
- Increased relationship capital
Website Design & Development FAQ’s
Responsive design means that a website displays differently depending on the size of the user’s device. For example, on a mobile device, the elements typically will line up in a column stretching downward. Smaller images will be fetched, which allows faster load time on mobile. When displayed on a desktop, the same website will align the same elements in rows to take advantage of the larger screen size. Responsive design is very important, as more than half of website views are on mobile devices.
Yes, we would be happy to redesign your existing website and make the necessary changes to bring it up to date.
We design websites that are mobile responsive, meaning they are optimized to look good on mobile devices, such as cell phones and tablets.
We offer different pricing packages to suit different business types and budgets. Get in touch to find out more.