Content Marketing Services

Content Marketing is a very effective strategy to increase traffic to your website. Whether the source of traffic is social media, search engines or email marketing, content that provides information and solutions will draw buyers in. They’re asking questions, and the answers they find direct their attention and influence their buying decisions.
The right content on your website can position your products or services to be discovered when people search for the problems they solve. Our writers will provide interesting and relevant content to attract and engage your audience. Our services include strategy development, content writing, editing, publishing and promotion.

The right content on your website can position your products or services to be discovered

Provide the Content that Will Make Them Come

Like an attractive window display entices passers-by to enter a store, providing great content entices more people to visit your website. Unlike the sales tactics of knocking on doors and making cold calls to find new customers, writing content delivers the customers to your door. Your products or services solve a problem, meet a need or make life easier. The people that have a need may not be aware of your product, but they are looking for the solution. The idea is to build your marketing around how people are searching for solutions.

And, this approach is very effective. Consider these facts:
  • Content marketing generates more 3x more leads as outbound marketing, but costs 62% less
  • Content marketing has a conversion rate 6 times higher as other methods
  • 60% of people seek out a product after reading about it
  • 47% of buyers viewed 3-5 pieces of content before talking to a sales representative

Like an attractive window display entices passers-by to enter a store, great content entices more people to visit your website.

Creating Mighty Good Content for Your Business

Content can provide your customers with a great experience, help you stay in touch with customers and define your brand.  There are various channels and formats, each one filling a different purpose or reaching a different audience.  You can use email campaigns to stay in touch, provide personalized information and promote new products.  Social media is great for capturing attention, interacting with your audience and talking about what matters to your brand.  Blogs and videos inform, educate and entertain those who are seeking information about a specific topic.  The idea is to put quality content anywhere your customers might look for it. 

Our Mighty Good Content includes all of the following:

Blogs

Keep your audience interested and engaged by regularly posting relevant articles.

Social Media Posts

Keep your fans entertained and connected with a great social media strategy.

White Papers

Dangle a carrot in the form of an in-depth article, in order to capture customer information, so you can stay in touch.

Website Content

Your website is the foundation for your online strategy. Develop an easy-to-understand format, so visitors can quickly understand what you offer.

Email Campaigns

Continue to develop relationships with those that are interested in your products and services. Build trust and stay in touch.

Infographics

Support writing with graphics, diagrams and illustrations to clarify points and enhance understanding.

Videos

Create videos to inform, educate or just entertain.

Case Studies

Show visitors real life examples of solutions built out of your products and services.

Product Guides

This product, or that? Make it easy for your visitors to determine which one is the best for them with product guides.

The Mighty Good Content Marketing Process

So, what should you expect if you choose Mighty Good Marketing for your content marketing needs?  The first thing we do with every client is an in-depth interview to understand your business.  We’ll ask questions about your products and services.  We’ll seek to understand your customers and why they choose you.  We’ll discuss your goals and how to work together to reach them.

Armed with everything we learned about your business in the initial interview, we’ll get to work drawing up the framework for you content.  We’ll research your buyers and find out what they need, and how they are searching for it.  What do they want to accomplish?  What problems prevent them from accomplishing their goals?  What topics interest them?  What obstacles exist that keep them from choosing your brand?  What questions are they asking and where do they go to find answers?

Once we understand what your customers are searching for, we set out to develop a content strategy for your brand.  Think of this content strategy like a roadmap to take customers from brand introduction through consideration of your products to a purchase decision.  The first step is to plan content on topics that interest your customers.  These topics will draw in new visitors, many of whom are unaware of your brand.  Within this content, we will introduce them to your brand and products.  Then, we will plan additional content as they consider your products.  The purpose at this stage is to answer questions and provide information that will help get them through hurdles they have before making a decision.  

Directed by your goals and our research and planning, we now get to work writing content for your business.  We employ writers with years of SEO experience, who use their skills to write interesting and easy-to-read content that performs very well.  Our writers craft content that weave together the right keywords and great writing, to draw in visitors.  But, we don’t finish there.  Our editors evaluate each piece of content against your business goals and approach to make sure it fits your brand.  

Once the content is written, it has to be published and distributed. We’ll put the article on your website and add illustrations, images and graphics to make the content attractive. We’ll also promote the content where your customers are, so that more eyes will see it.
Once your content is written and distributed, we’re still not done. We’ll check whether it accomplished the goals for your brand. Are people leaving the Buyer Journey before purchasing? Are enough leads finding out about your products? We’ll determine where the gaps are and evaluate how to bridge the gaps. Then, we’ll circle back around to more research, planning and creation.

Why Choose Mighty Good Marketing?

Custom Fit Marketing

Your business is unique; your marketing should promote the advantages of choosing your brand over others. We spend the time to learn what your company delivers and what makes your brand unique. Many other marketing companies deliver a one-size-fits-all marketing solution to a specific industry. They use the same messages for all their customers – customers that may, in fact, be your direct competitors. We deliver custom solutions for your business.

Mighty Good Agency

Our focus is delivering the highest quality service available anywhere. We are a full-service digital marketing agency, and we do everything from website design, SEO, content marketing, paid ads and more. Our monthly services include exactly what your business needs at that time. We approach your marketing like a snow plow, pushing every aspect forward in sync. This is a great value for the client, and a great way for us to work. We don’t have to worry about whether a specific service is included in your package, and you don’t have to become an expert in marketing to evaluate what services should be included. You can rest assured that if it it needs to be done, we’re working on it.

Mighty Good Content

Content marketing is more complicated that it seems. Great content marketing includes content on the right topics, with the right keywords, written in an interesting, easy-to-read tone, supported with graphics and available in the right channels. You want to team up with someone that will learn your brand, research your industry effectively and deliver. That's Mighty Good Marketing.