Content Marketing Services
Provide the Content that Will Make Them Come
Like an attractive window display entices passers-by to enter a store, providing great content entices more people to visit your website. Unlike the sales tactics of knocking on doors and making cold calls to find new customers, writing content delivers the customers to your door. Your products or services solve a problem, meet a need or make life easier. The people that have a need may not be aware of your product, but they are looking for the solution. The idea is to build your marketing around how people are searching for solutions.
Creating Mighty Good Content for Your Business
Content can provide your customers with a great experience, help you stay in touch with customers and define your brand. There are various channels and formats, each one filling a different purpose or reaching a different audience. You can use email campaigns to stay in touch, provide personalized information and promote new products. Social media is great for capturing attention, interacting with your audience and talking about what matters to your brand. Blogs and videos inform, educate and entertain those who are seeking information about a specific topic. The idea is to put quality content anywhere your customers might look for it.
Our Mighty Good Content includes all of the following:
Keep your audience interested and engaged by regularly posting relevant articles.
Social Media Posts
The Mighty Good Content Marketing Process
Armed with everything we learned about your business in the initial interview, we’ll get to work drawing up the framework for you content. We’ll research your buyers and find out what they need, and how they are searching for it. What do they want to accomplish? What problems prevent them from accomplishing their goals? What topics interest them? What obstacles exist that keep them from choosing your brand? What questions are they asking and where do they go to find answers?
Once we understand what your customers are searching for, we set out to develop a content strategy for your brand. Think of this content strategy like a roadmap to take customers from brand introduction through consideration of your products to a purchase decision. The first step is to plan content on topics that interest your customers. These topics will draw in new visitors, many of whom are unaware of your brand. Within this content, we will introduce them to your brand and products. Then, we will plan additional content as they consider your products. The purpose at this stage is to answer questions and provide information that will help get them through hurdles they have before making a decision.
Directed by your goals and our research and planning, we now get to work writing content for your business. We employ writers with years of SEO experience, who use their skills to write interesting and easy-to-read content that performs very well. Our writers craft content that weave together the right keywords and great writing, to draw in visitors. But, we don’t finish there. Our editors evaluate each piece of content against your business goals and approach to make sure it fits your brand.
Why Choose Mighty Good Marketing?
Custom Fit Marketing
Your business is unique; your marketing should promote the advantages of choosing your brand over others. We spend the time to learn what your company delivers and what makes your brand unique. Many other marketing companies deliver a one-size-fits-all marketing solution to a specific industry. They use the same messages for all their customers – customers that may, in fact, be your direct competitors. We deliver custom solutions for your business.
Mighty Good Agency
Our focus is delivering the highest quality service available anywhere. We are a full-service digital marketing agency, and we do everything from website design, SEO, content marketing, paid ads and more. Our monthly services include exactly what your business needs at that time. We approach your marketing like a snow plow, pushing every aspect forward in sync. This is a great value for the client, and a great way for us to work. We don’t have to worry about whether a specific service is included in your package, and you don’t have to become an expert in marketing to evaluate what services should be included. You can rest assured that if it it needs to be done, we’re working on it.