Write Content that Captures Your Customer’s Attention

Learn how to effectively capture and your audience’s attention with high quality content. Break through the noise and capture consumers’ attention.

Write Content that Captures Your Customer's Attention

If you’ve done any amount of research on digital marketing, you’ve probably heard the phrase, “content is king.” These days, businesses rely heavily on content creation to boost brand awareness, gain new followers, and even go viral. But with 2.75 million different blog posts made each day, it’s easy to see that there’s a lot of competition in the content creation game. And it’s not just blogs, either. Content marketing can include anything from social media posts and emails to infographics, videos, and much more.
At the end of the day, a successful content marketing strategy is all about creating content that demands your audience’s attention. Not sure where to get started with your company’s content strategy? A marketing professional can help with everything from identifying your audience (and their interests) to creating content that’s unique, useful, and engaging. Still, it can be helpful for business owners to understand why content matters and what some of the best practices are for creating content that truly captures your audience’s attention.
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Why Does Content Matter, Anyway?

If you’re not already focusing on content creation as a part of your overall digital marketing strategy, your business is missing out. In fact, there are a number of waysye in which quality content can help grow your brand.

Boost Your
SEO

One of the most notable advantages of a great content marketing plan is that it can really help with your search engine optimization. This is especially true if you’re able to naturally incorporate keywords that your audience is already searching for into your content—and if you can use strategic backlinks. And of course, every time you post a new blog or article on your business website, this adds yet another page to the search engine’s growing index. All of these are good things for your SEO and could make it easier for potential customers to stumble across your site.

Gain More Social Media
Followers

The better quality your content is, the more likely it is to be shared across social media platforms as well. And when people share your content, you’re also likely to gain additional followers on popular social media platforms like Facebook, Twitter, and Instagram.

Become an
Authority

As you continue to publish useful and engaging content, your brand will also grow to be known as more of an authority within the industry. Not only will this build trust with your existing customers, but it may make your target customers more likely to work with you. This same concept applies when your content gets shared on social media, as people will become more familiar with your brand’s name and consider you a reputable figure within your field.

Optimize Your Marketing Budget

From a cost standpoint, content creation is one of the cheapest marketing strategies out there. After all, it doesn’t cost anything but time to write up and publish an excellent blog post. Even if you’re lacking in time and want to pay someone to write content for you, purchasing content is a great value. It’s affordable, and once it’s developed and published, you can continue to enjoy the SEO benefits for a long time to come.

Creating Quality Content: Best Practices

Now that you have a better understanding of why quality content matters, what are some steps you and your marketing team can take to bring your organization’s content to the next level?

audience research

Start With Audience Research

You can’t expect to craft useful and engaging content for your potential customers if you don’t really know who your target audience is. This is why it’s so important to conduct thorough audience research before you begin brainstorming ideas for your content marketing strategy. Defining your target audience isn’t always as easy as you might think, which is why having a marketing team on your side can make all the difference. An experienced marketing team will be able to compile important information on your target audience, including their interests and pain points. From there, they can brainstorm novel topics for blogs, infographics, videos, and other content that will be sure to draw their attention.

Don't Overlook Keywords

Keyword research is one of the most important aspects of writing targeted content. You need to know what kinds of terms your audience is searching for in order to create content that is likely to show up in the search engine results. By incorporating these keywords naturally into your content (especially in your on-site blog posts), your target audience will have a better chance of stumbling across your blog and ending up on your site.

There are plenty of tools that make keyword research easier, but if you don’t have any experience with this aspect of content creation, then working with a marketing professional can be very helpful.

Write a Catchy Headline

If you’re writing a blog, article, or other text-based content, having a catchy title or headline is a must. This is especially important when you consider that an estimated 59% of links shared on social media are never actually clicked on. Yes, this means that people are sharing content without reading past the headline.

Having an eye-catching headline, then, accomplishes two things. For starters, a catchy headline is more likely to be shared on social media—even if your audience isn’t actually taking the time to read the entire article. And of course, if your headline is interesting enough, you might get more people to click the link and read what you have to say. 

Focus on Readability

Speaking of reading, your content should also be optimized for readability. Not only is readability important to your audience, but it’s important for SEO reasons as well. When writing content, it’s important to consider that the majority of today’s online readers aren’t reading articles word-for-word. Instead, they’re skimming. In fact, it is estimated that about 55% of today’s web visitors only engage with an article or blog for about 15 seconds.

This means that if your content needs to be written in such a way that its key message can be understood with just a quick skim. A marketing expert will know how to write content in a way that makes it easy to skim, using shorter sentences and paragraphs to help readers get the gist of your message without necessarily having to read the entire article. Highlighting, bold text, and other strategies can also be used to improve readability for your audience.

Find a New Angle

One of the biggest challenges you may have when brainstorming content ideas is simply coming up with topics that haven’t already been covered dozens of times by your competitors. The key is getting creative and thinking of new and interesting angles that will be useful to your audience.

The good news is that there are plenty of ways to come up with new and exciting spins on existing topics. Consider, for example, throwing in a personal experience or story into a blog post. Incorporating new data (such as surveys you’ve conducted) is also a great way to breathe new life into an otherwise repetitive topic. And of course, finding ways to incorporate current events into your content is an excellent way to keep it fresh and engaging.

Develop a Unique Voice

Your brand should have its own distinctive “voice” that sets it apart from your competition. However, developing that voice can be easier said than done. Your brand’s voice should also be reflective of your target audience while aligning with your core values and goals. Again, this is where it can be useful to have a marketing team on your side.

Don't Forget to Proofread

Last but certainly not least, never publish new content without first taking the time to proofread it extensively. If you’re proofreading your own work, it’s best to step away from it for a few hours before returning to it. When proofreading, try reading the content out loud to yourself rather than simply skimming it, as this will give you a better sense of the overall voice and cohesion. Ideally, you’ll want to have your content proofread by somebody who didn’t write it, as this will allow you to collect more genuine and honest feedback as well.

The last thing your brand needs is for an embarrassing typo or other error to slip through the cracks. These kinds of issues can really tarnish your brand’s reputation and even make your audience feel like your company is less trustworthy.

The Bottom Line on Content Creation

From blogs and social media posts to videos, infographics, and everything in between—the right content can really take your marketing to the next level. And by keeping these best practices at the forefront of your content strategy, you’ll be in good shape. For the most unique and innovative content creation, however, your best bet is to work with a marketing professional who specializes in this important skill. Our team at Mighty Good Marketing is here to help you step up your content creation, so contact us today to get started!

Mighty Good Marketing is a digital marketing agency located in Flowery Branch, GA and serving the metro-Atlanta area. Are you ready to take your content creation to the next level? Contact us today at 1-866-MIGHTY8 or fill out our form to schedule a free consultation

Why Choose Mighty Good Marketing?

Your business is unique; your marketing should promote the advantages of choosing your brand over others. We spend the time to learn what your company delivers and what makes your brand unique. Many other marketing companies deliver a one-size-fits-all marketing solution to a specific industry. They use the same messages for all their customers – customers that may, in fact, be your direct competitors. We deliver custom solutions for your business.