Write Content that Captures Your Customer's Attention
Why Does Content Matter, Anyway?
Gain More Social Media
As you continue to publish useful and engaging content, your brand will also grow to be known as more of an authority within the industry. Not only will this build trust with your existing customers, but it may make your target customers more likely to work with you. This same concept applies when your content gets shared on social media, as people will become more familiar with your brand’s name and consider you a reputable figure within your field.
Optimize Your Marketing Budget
Creating Quality Content: Best Practices
Now that you have a better understanding of why quality content matters, what are some steps you and your marketing team can take to bring your organization’s content to the next level?
Start With Audience Research
You can’t expect to craft useful and engaging content for your potential customers if you don’t really know who your target audience is. This is why it’s so important to conduct thorough audience research before you begin brainstorming ideas for your content marketing strategy. Defining your target audience isn’t always as easy as you might think, which is why having a marketing team on your side can make all the difference. An experienced marketing team will be able to compile important information on your target audience, including their interests and pain points. From there, they can brainstorm novel topics for blogs, infographics, videos, and other content that will be sure to draw their attention.
Don't Overlook Keywords
Keyword research is one of the most important aspects of writing targeted content. You need to know what kinds of terms your audience is searching for in order to create content that is likely to show up in the search engine results. By incorporating these keywords naturally into your content (especially in your on-site blog posts), your target audience will have a better chance of stumbling across your blog and ending up on your site.
Write a Catchy Headline
Having an eye-catching headline, then, accomplishes two things. For starters, a catchy headline is more likely to be shared on social media—even if your audience isn’t actually taking the time to read the entire article. And of course, if your headline is interesting enough, you might get more people to click the link and read what you have to say.
Focus on Readability
This means that if your content needs to be written in such a way that its key message can be understood with just a quick skim. A marketing expert will know how to write content in a way that makes it easy to skim, using shorter sentences and paragraphs to help readers get the gist of your message without necessarily having to read the entire article. Highlighting, bold text, and other strategies can also be used to improve readability for your audience.
Find a New Angle
One of the biggest challenges you may have when brainstorming content ideas is simply coming up with topics that haven’t already been covered dozens of times by your competitors. The key is getting creative and thinking of new and interesting angles that will be useful to your audience.
The good news is that there are plenty of ways to come up with new and exciting spins on existing topics. Consider, for example, throwing in a personal experience or story into a blog post. Incorporating new data (such as surveys you’ve conducted) is also a great way to breathe new life into an otherwise repetitive topic. And of course, finding ways to incorporate current events into your content is an excellent way to keep it fresh and engaging.
Develop a Unique Voice
Your brand should have its own distinctive “voice” that sets it apart from your competition. However, developing that voice can be easier said than done. Your brand’s voice should also be reflective of your target audience while aligning with your core values and goals. Again, this is where it can be useful to have a marketing team on your side.
Don't Forget to Proofread
Last but certainly not least, never publish new content without first taking the time to proofread it extensively. If you’re proofreading your own work, it’s best to step away from it for a few hours before returning to it. When proofreading, try reading the content out loud to yourself rather than simply skimming it, as this will give you a better sense of the overall voice and cohesion. Ideally, you’ll want to have your content proofread by somebody who didn’t write it, as this will allow you to collect more genuine and honest feedback as well.
The last thing your brand needs is for an embarrassing typo or other error to slip through the cracks. These kinds of issues can really tarnish your brand’s reputation and even make your audience feel like your company is less trustworthy.
The Bottom Line on Content Creation
From blogs and social media posts to videos, infographics, and everything in between—the right content can really take your marketing to the next level. And by keeping these best practices at the forefront of your content strategy, you’ll be in good shape. For the most unique and innovative content creation, however, your best bet is to work with a marketing professional who specializes in this important skill. Our team at Mighty Good Marketing is here to help you step up your content creation, so contact us today to get started!