Getting Found by Customers: The Marketing Funnel Explained
No matter what industry you operate in, your business can benefit from a marketing strategy that focuses on something known as the “marketing funnel.” Simply put, the marketing funnel is a tool that helps you visualize the process that the “typical” consumer takes as they move towards making a sale. This begins with a lead simply being made aware of your brand and continues ideally through the final purchase of your company’s goods or services.
By having a solid understanding of the various stages of the marketing funnel and how you can nurture leads at each stage, you can increase your conversions and grow your business. And of course, when you need help developing and implementing strategies that will help you at each step of the funnel, a professional marketing team is your best bet!
Why the Marketing Funnel Matters
Even if you end up working with a dedicated marketing team for this purpose, understanding the basics of the marketing funnel will benefit your business now and down the road.
The Stages of the Marketing Funnel
While a quick online search will yield many variations of the marketing funnel, the classic funnel consists of six stages.
Moving leads into the next stage of the funnel is a big deal because they’re now more likely to become customers. This is an excellent opportunity for your business to provide your prospective customers with some very specific and tailored information that will help them make their buying decision. However, it is important during this stage not to be pushy or overly salesy—which can be a difficult line for many business owners to tread.
Getting leads to the intent stage of the marketing funnel means that they’re showing a serious intent to purchase your product or service. At this point, the lead has explicitly expressed interest in your brand by putting items into an online shopping cart, taking a survey, or subscribing to a product demonstration.
However, it’s important to realize that prospective buyers at this stage may also be interested in similar products/services from competing companies. The intent stage, then, is an important time for you and your marketing team to convince the lead that your brand’s products or services are the best out there.
The purchase marks the final stage of the sales funnel and indicates a successful conversion from lead to paying customer. An enjoyable purchasing experience may even lead your customer to refer your business to friends and family, which can result in new leads making their way through the funnel once again!
Awareness and Interest: Your Key to Getting Found By Customers
Increasing Awareness of Your Brand
Audience research should make up a substantial portion of this stage, as your marketing will only be effective if you know who your target audience is. This stage is also an opportunity for your brand to establish itself as a trusted and reputable source of information within your industry, so publishing unique and authoritative blog/social media content can go a long way here. Viral campaigns and even direct mail can also be effective here, though your marketing team will be able to best advise which strategies will be best suited to your brand and audience.
Building Interest in Your Brand
Another important marketing-funnel stage as it relates to drawing in new customers and increasing business is the interest stage. Without the right marketing, this is where a lot of your prospective leads could “drop off,” never to be seen again. This is where lead nurturing becomes vital, and an experienced marketing team will be able to help you make the right decisions to help your leads go from simply being aware of your brand to having a genuine interest in your offerings.
Need Help Moving Your Leads Through the Funnel?
Mighty Good Marketing is a digital marketing agency located in Flowery Branch, GA and serving the metro-Atlanta area. Our marketing professionals know how to design a marketing funnel strategy that will attract and convert customers for your business. Contact us today at 1-866-935-5699 or fill out our form to schedule a free consultation