How Does SEO Increase Leads and Customers?
Above all else, a search engine optimization (SEO) strategy aims to increase your site’s ranking on the search engine results page (SERP). That’s not a secret. What many business owners don’t think about, however, are the far-reaching effects that a solid SEO strategy can have on lead generation. When properly executed, your SEO plan can bring in new customers and yield greater profits for your business. This is essentially done in two ways: through optimizing your site specifically for lead generation and optimizing your site for search engine rankings.
Optimizing Your Site For Lead Generation
One important aspect of using SEO to generate leads involves focusing on your website’s design. By ensuring that your site is user-friendly and easy to navigate from an SEO perspective, you can help your visitors get the information they need to move onto the next stage of the funnel. Meanwhile, a website designed with SEO in mind will also make it easy for visitors to reach out to you, sign up for your email newsletter, follow you on social media, and more.
Start With Your Home Page
When a visitor comes across your home page, this is often their first impression of your company—so setting your best foot forward is a must. Ideally, your site visitors should be able to get all the basic information about your business that they need from your site’s home page or landing page.
There are a few key components to an SEO-friendly home page that will generate leads, including:
Ensure a Responsive Site
Consider a Lead Magnet
Simply put, a great lead magnet encourages potential customers to voluntarily share their contact information with you in exchange for something that doesn’t cost you a lot of time or money to offer. From there, the lines of communication with your lead are open, and you will have a greater chance to convert them into a paying customer. If you decide to go this route, your marketing professional will ensure that the lead magnet is prominently placed on your business home page to drive results.
Utilize Internal Linking
Content and internal linking can also be used to drive leads, especially when strategic links are placed throughout your content to guide readers through the sales funnel. The right content and links will not only boost your search engine rankings (making it easier for leads to find your site in the first place), but will also be legitimately useful and valuable to your readers.
Optimizing Your Site For Search Engine Rankings
In addition to designing your site with your potential leads in mind, SEO is also about optimizing your site for the ever-changing search engine algorithms. With the right SEO strategy, you can boost your rankings and make it easier for leads to stumble across your site in the first place. There are many possible ways in which our marketing team can help you.
Improve Your Site Speed
When your site loads faster, your visitors are likely to spend more time there and are also more likely to become paying customers as they work their way through the sales funnel.
One last thing your marketing team will likely want to do in order to boost your search engine rankings is to check your site’s images to make sure they’re tagged. Specifically, alt tags for images help search engine bots and crawlers “read” your images. This, in turn, increases the chances that they’ll show up in a Google Image search for a potential customer looking for a relevant product or service.
Why SEO is Worth the Investment
These are just some examples of the many ways in which SEO can increase leads and build your company’s customer base. One of the best things about using SEO is that it is extremely cost-effective, and has the potential to yield a high return on investment. Unlike with other marketing solutions, your SEO efforts don’t simply “go away” like they would if you stopped running a paid ad. The efforts you put in to build your SEO will be with your business for many years to come, allowing you to reap the benefits indefinitely. In this sense, SEO can work not just to bring more traffic to your site, but to generate more revenue as well.
From there, you can enjoy the confidence and peace of mind in knowing exactly how your company’s marketing budget is working to your advantage.
The Bottom Line on SEO for Lead Generation
As you can see, SEO can be an effective way to bring in new leads and build your customer base—but knowing which strategies will work best for your business may require insights from a seasoned marketing team. At Mighty Good Marketing, we specialize in SEO for lead generation, offering two tiers of SEO packages to suit your needs. Our Atomic SEO Package is an excellent choice for the initial phases of your company’s marketing campaign, whereas our Atomic SEO Pro Package offers even more services and amenities to help grow your business as quickly as possible.