Grow Your Business With
These Accessible Marketing Strategies
You’ve done well to grow your business thus far through good old-fashioned word of mouth advertising. However, if you really want your business to take off, it may be time to invest some of those profits back into marketing.
Search Engine Optimization (SEO)
Focusing on keywords is one of the best things you can do. This means taking the time to research the keywords that your target audience is most often using and then using those keywords in your website content, metadata, title tags, and more.
Backlinks are another important component of a successful SEO strategy. Incorporating links from reputable and authoritative websites into your own content can boost your page rankings. The same applies when another respected source links back to one of your pages.
Search Engine Marketing (SEM)
In this sense, SEM is a very low-risk marketing option for small businesses. Because you only pay each time your ad is clicked, you’re more-or-less only paying if your campaign is successful. And even if your ad doesn’t see many clicks, you can consider it as free advertising of sorts because your business name is still getting out there.
Making the Most of Your SEM Budget
What does content marketing look like, anyway? Some common examples include:
The Key to Successful Content Marketing
Of course, you might be thinking, “I don’t know the first thing about creating a podcast! And I’m not much of a writer; how am I supposed to keep up with a blog?”
Again, this is where your marketing team can come in and really save the day. An experienced marketing professional will have the knowledge and resources at his or her disposal to brainstorm unique and compelling content ideas that your target audience will love.
This all begins with a solid understanding of who your audience is and the types of content they respond to best. From there, it’s also important to research potential topics and make sure they haven’t already been done. Customers these days thrive on unique and shareable content—so getting readers to share your content on their social media pages is an excellent way to boost brand awareness, get more customers, and even establish your business as an authority within the industry.
Social Media Marketing
Benefits of Social Media Marketing
Social media also allows you to connect to your target audience in a very genuine way, humanizing your brand and delivering the personalized attention that today’s customers expect when they engage with a small business.
Where to Begin With Social Media Marketing
If you don’t already have a dedicated social media marketing professional handling your pages, now is a good time to consider making that leap. Managing a growing company’s social media page can be a full-time job in itself, especially when it comes to responding to comments and messages in a timely manner. Combine this with all the work that goes into posting new content, engaging your followers with fun contests, and everything in between—and it’s easy to see why so many growing businesses leave this work up to the professionals.
Email Marketing Campaigns: What Works?
As you can probably imagine, though, there’s a lot that goes into creating and launching a successful email marketing campaign. Not only does this require a great deal of audience awareness and research, but a truly effective campaign must not only get the target customer to open the email—but to click through it and follow a call-to-action.
An experienced marketing team will be able to handle all of this and more when creating an email marketing campaign for your business. From choosing the right type of content to offering incentives and clear calls to action, the right strategy goes a long way.
Thoughtful Website Design
Ready to Grow Your Business?
As you can see, there are plenty of marketing strategies that are accessible to businesses at all stages of growth. You don’t need to have a massive marketing budget to use these strategies to your company’s advantage. If you truly want to get the most out of your marketing dollars, though, consider hiring a professional marketing team to get a leg-up on the competition.
Mighty Good Marketing is a digital marketing agency located in Flowery Branch, GA and serving the metro-Atlanta area. Get the most out of your marketing strategy by hiring a professional marketing agency like Mighty Good. Contact us today at 1-866-935-5699 or fill out our form to schedule a free consultation.