How Hiring a Marketing Agency Could Save You Time (And Money)
You might be thinking your business is still small enough that you should continue to be at the forefront of your marketing strategy. In reality, though, the amount of time and effort that you’re putting into your marketing could be better spent elsewhere. By leaving this work to the professionals, you can free up time to focus on other important aspects of growing your business.
Yes, the initial process of finding a marketing agency and making sure you’re on the same page with them will take some time. But if you consider it an investment in your growing company’s future, it’s easy to see the many ways in which working with a marketing agency can save you time and money down the road.
Bring in More (High Quality) Leads
An experienced marketing agency will be able to narrow down and target your specific audience; it’s what they do. Marketing professionals will have the tools and know-how to conduct necessary audience research and then tailor your marketing to those unique groups.
Fuel Your Growth
As your business grows, one of the things you’ll learn is that delegation is key. You cannot possibly expect to oversee every aspect of your business at all times, as much as you might want to. Being able to delegate tasks to other members of your team means you can spend more time on the things you should be doing as a business owner. Your marketing agency can be your go-to team for all your advertising and marketing needs, allowing you to grow even faster without having to lift a finger.
Optimize Your ROI
Feeling overwhelmed by handling your own mailouts, brochures, web ads, and other forms of marketing? If so, then a marketing agency can take all of this off your plate while making the most of the marketing budget you’ve set aside. And because these professionals know exactly what goes into creating and deploying successful marketing campaigns, you can optimize your marketing ROI and make your money go farther. And of course, your business will save the time and money that may have otherwise gone into a failed campaign.
Avoid Website Hassles
How much time do you spend simply checking for and correcting errors on your website? If you’re like many business owners, this probably eats up more of your time than you realize. When you hire a digital marketing agency, you can enjoy the peace of mind in knowing that your website is constantly being checked on and problems quickly addressed as they arise. This means you can spend less time worrying about your website and more time working on other parts of your business.
Cut Down on Trial and Error
If you’ve been brainstorming new ideas to keep your business marketing fresh, you might have some new things you’d like to try out. Wouldn’t it be nice to have a team of marketing experts you can run your ideas by before you spend your time (and money) on something new?
Your marketing team will be able to talk you through your ideas and provide valuable feedback. And if the idea ends up being something you want to go through with, your marketing agency will have all the tools and resources needed to turn it into a reality with the best chances for success.
Save Time on Feedback
Of course, responding to reviews is time-consuming, and if you’re in a rush, you might not be able to put as much thought and care into your response as you’d like. When you have a dedicated marketing team taking the time to respond to your reviews and feedback, you can take this item off your plate. Meanwhile, these marketing professionals have the experience and knowledge needed to respond to reviews appropriately and tactfully, which reflects well on your business and can boost your reputation.
Stop Stressing Over Social
Another important (yet time-consuming) aspect of your company’s marketing is maintaining a presence on the social media platforms your audience is using most. Even narrowing down which platforms are most popular with your target audience can be a challenge; from there, however, posting regular updates and engaging content can create a new level of stress for you as a business owner.
Get it Right the First Time
If you’re like many business owners who have grown their companies from the ground up, you probably have a pretty “DIY” nature. You may prefer handling things yourself rather than delegating tasks out to others. And up until this point, you’ve probably handled a lot of your own paid advertising, SEO, blogging, and email campaigns (and clearly to some degree of success). So, why would you want to turn over the reins to a third party?
Simply put, a marketing agency will have more experience and knowledge on SEO, advertising, and other aspects of your marketing strategy than you because they’ve been doing it full-time for years. This means that even if you’ve been seeing success with your campaigns in the past, your marketing team can take that success to new heights. And if you’ve been thinking about branching off into new marketing territory (like running PPC ads), your marketing team can make sure to get it right the first time around.
Make Seamless Changes
Speaking of managing your own website, you might also be wasting precious time if you’re hiring out the services of a contractor every time you need to make a change or update on your site. Rather than wasting your valuable time finding a contractor and explaining what needs to be done, having a marketing team on your side means that all you have to do is make a phone call or send a quick email and the changes will be made. Over time, your marketing team will grow more familiar with and knowledgeable about your business website, so they can make updates in a matter of minutes at your request.
The Bottom Line on Hiring a
As your business takes one, time management will become increasingly important. As difficult as it may seem to “step away” from the marketing aspect of your business, the reality is that your time will be better utilized elsewhere. And by working with an experienced marketing agency, you can rest assured that you’ll still be a part of every decision made.