What is SEM and How Can It Benefit Your Small Business?
If you’re a small business owner who’s been looking for a way to drive traffic to your website almost instantaneously, search engine marketing may be right for you.
Search engine marketing (SEM), also commonly known as pay per click (PPC) advertising, is a marketing strategy that involves paying for keyword-based advertisements. These ads are then displayed on search engine result pages (SERPs) when potential customers search for those relevant keywords. The best part? You only pay for a