How Can I Make My Business Stand Out?

Looking for a way to stand out from the competition? Consider what digital marketing can do for your brand.

How Can I Make My Business Stand Out?​

Who are you? That’s what most people think when they’ve never heard of your business. It’s your job to get audiences to not only know but love you too! With technology being more accessible than ever, you can utilize online marketing to gain a competitive edge. The key is in doing it right. There are many benefits of digital marketing that can help your business stand out.
First, you can reach a large audience with cost-effective and measurable results. You are able to reach a global marketplace, and it’s cheaper than traditional marketing. You also create brand loyalty faster and can immediately track results. Digital marketing can help your business stand out from the competition, but how can you use it effectively? Here are a few tips:
Man and woman looking at a window display
Monitors showings sales, contact, get started, special offers

Create Objectives and Goals

You MUST have an objective to figure out what you need, why you need it, and how you’re going to go get those results. If your objective is getting more customers, your objective should have promotions. More leads? You want lead generation landing pages with effective call-to-action language.

Test, Test and Test Again

When creating campaigns, you must test the elements of the campaign to make sure you are getting your money’s worth. The goal is to get a return on your investment.

Graphs, tables and diagrams showing test results
Vintage woman holding a tablet with Google under a magnifying glass

Get Focused

If you don’t have the manpower to dedicate to online marketing, getting a digital marketing agency to handle this may be your next option. Professional agencies know the ins and outs of the Google algorithm, and have best practices they follow to ensure you are on track for the best results.

Mix It Up

There are different techniques you must use. Don’t put all your eggs in one basket. Utilizing marketing services that can make a difference will be worth the time, effort and money you invest.
It can be difficult to determine where to start. The answer? From the beginning. Put yourself in a consumer’s shoes. What do you look for? What would make you become a loyal customer? What would make you want to purchase products? When you take this stance, you will be better equipped to address those challenges consumers face when interacting with brands. Here’s what to focus on:

Website

Your website is one of the main pieces of collateral you need to attract customers. Think of it like an online brochure. You want it to highlight your company’s strengths, and provide information about your products and services. It should be up-to-date, mobile-friendly and easy-to-navigate. Most importantly, it should make it easy for people to contact you. Your phone number, address and email should be on every page, and you should also have a way for people to leave their contact information as well.

attractive Design

Mobile Friendly

Mobile version of Mighty Good Website

Easy-to-navigate

contact info

attractive Design

Easy-to-navigate

Mobile version of Mighty Good Website

Mobile Friendly

contact info

desktop and mobile screens that show search results and google-my-business

Have a Local Mindset

If your brand is driven by local business, you should claim your listings on local search directories like Google My Business and Bing places for business. These resources are free and will help potential customers find you when they search online. Not everyone searches for businesses in the same place, so being listed in many directories means that more people will be able to find you. Also, the consistency of your information contributes toward better search rankings.

Content Marketing is King

Content Marketing is one of the most effective tactics to improve your search rankings, conversion rates and brand recognition. The more information you have online, the more there is for search engines to index. If the content is high quality and relevant to search queries, then you’ll see an improvement how much search traffic your site is getting. Blogs, videos, infographics, product guides, and case studies are examples of content that can be used to boost your rankings.
crown in a bubble

Be Social

Use social media effectively. Social media is a great tool to engage with your audiences. A lot of people use social media to run promotions and blast their followers while avoiding interaction. This would make them tune out what you have to say. You should have a team or a person who will engage those audiences and have real, genuine conversations. Once you have that following, you will be able to introduce other things. It’s important to be engaged which builds trust and brand loyalty to be authentic and engaging.
5 stars

Use Online Reviews

Claim your listings on all the review sites. This helps the general public get an idea of your products and services. Your signage should be in your email with links. Encourage others to post reviews and make sure you monitor them to respond to any that are negative. Your goal should be to have at least four stars or higher on your reviews. Comments and reviews definitely influence potential customers.

Use Email

Although there are rumblings that email is dead or dying, it’s still one of the most effective ways to reach consumers. At any given time, you will find someone checking their email. In fact, most people have their email coming straight to their phone. Having some interaction with your customers at least on a monthly basis will keep them engaged. Utilize special offers, news and other interesting things to keep them looking for more.

Keep It Digital

Digital marketing is definitely an area you don’t want to slack on. Knowing and understanding the different keywords, utilizing PPC and other tactics can positively transform your business and create a lane of your own.

One of the most important things business owners must learn is that they need to focus on their journey. While a competitor may be doing better in their eyes, the mindset should be to differentiate your products and services from a strategic standpoint. What can you niche in this area? That will be the one thing you can expound upon to make a difference. By focusing on that one thing, you will be able to improve your products and services, improve on customer feedback and market your individuality.
By embracing the perspective of your uniqueness, you can have a clearly defined added value that your competition will not be able to combat. Checking your processes, getting help where needed from a digital marketing agency, and defining your purpose will help put your strategy in motion. Once you have the plan in order, its just a matter of time before things will align the way you want them to.

A good rule of thumb is to look at industry leaders and what they have said about their success. This may help in doing things that aren’t the norm. Remember, consumers are visual and want to know everything right now. Utilizing your platforms to do something controversial, use video to make a statement, or taking a stand against something you don’t believe in will garner attention if done the right way.

Might Good Marketing is a digital marketing agency located in Flowery Branch, GA and serving the metro-Atlanta area. Interested in making your business stand out online? Contact us today at 1-866-MIGHTY8 or fill out our form to schedule a free consultation.

Why Choose Mighty Good Marketing?

Your business is unique; your marketing should promote the advantages of choosing your brand over others. We spend the time to learn what your company delivers and what makes your brand unique. Many other marketing companies deliver a one-size-fits-all marketing solution to a specific industry. They use the same messages for all their customers – customers that may, in fact, be your direct competitors. We deliver custom solutions for your business.