What is Digital Marketing?
You may hear the phrase digital marketing and immediately think of some technical concept you’ll never be able to grasp, right? To be honest, it’s really simple. In a nutshell, digital marketing is a form of advertising that uses digital channels. If you want to get even simpler, think marketing and electronic devices.
Why Does Digital Marketing Matter?
Search Engine Optimization (SEO)
Search engine optimization is changes that you make to your website, so that search engines put your website higher in the search results. In other words, when people search for a phrase related to your brand, your page is shown as a top result. This is very important, because the first five results on Google are known to get about 67% of all clicks. In reality, SEO encompasses much more than just tweaks to your website. Getting other websites to link to your pages is an especially important technique because search engines give a lot of weight to recommendations from other online sources. Local SEO are optimizations for businesses that want to focus on reaching people in the immediate area. Factors important to local SEO include accurate business information in online directory listings and getting frequent customer reviews. SEO is very effective in marketing your business online and increases the search visibility of businesses.
Content marketing is providing credible, authoritative resources on topics that interest potential customers. It includes things like educational articles, podcasts, videos, info-graphics, newsletters and entertaining stories. It is part of a long-term strategy that focuses on building a relationship with your customers based on material that is relevant to them. By answering questions and providing easy-to-understand images and articles, potential customers will discover your brand. Continuing to provide valuable information will build an interested audience. Then, out of this interested audience, you will find it easy to get new customers and build revenue with existing customers. This content is offered free-of-charge in places where your customers look for it – on your website, on blogs, on social media and anywhere else on the internet.