is providing credible, authoritative resources on topics that interest potential customers. It includes things like educational articles, podcasts, videos, info-graphics, newsletters and entertaining stories. It is part of a long-term strategy that focuses on building a relationship with your customers based on material that is relevant to them. By answering questions and providing easy-to-understand images and articles, potential customers will discover your brand. Continuing to provide valuable information will build an interested audience. Then, out of this interested audience, you will find it easy to get new customers and build revenue with existing customers. This content is offered free-of-charge in places where your customers look for it – on your website, on blogs, on social media and anywhere else on the internet.